About Dog Training SEO, an agency for dog trainers
Somewhere behind every filled class roster is a trainer who would rather be at the ring than at a laptop. This agency exists for that trainer: it handles the online side of a dog training business so the owner can stay with the classes.
Our work for a dog training business, and where it ends
Dog Training SEO does one job, marketing for dog training businesses on the web. That means search engine optimization for dog trainers, Maps listings, review requests, written pages and paid ads, for dog training companies and dog training schools alike. How a dog is taught or handled is never described on this site, and it will not be described in anything we write for a client either. That subject belongs to the trainer.
We write about a business from the outside, using facts the owner gives us: which classes run, which towns they cover, which lessons are offered. If a fact is missing, we ask rather than guess. A page saying something untrue about a trainer serves no one, and the trainer least of all.
How a dog trainer and this agency work together
- First
A first message about your classes and towns
Your first message lists class types and the towns you teach in. Our answer is a handful of questions, never a sales pitch.
- Second
Drafts that wait for your say-so
Class pages, lesson pages and town pages arrive in your inbox as drafts. Publishing waits for your yes.
- Third
Pages, listing edits and ads put in place
After your approval the pages go up, the Maps listing is revised to line up with them, and any ads are set running, each aimed at a real class or lesson you offer.
- Fourth
A tally of calls and enquiry forms
Every month a sheet puts the calls and enquiry forms next to the tasks finished, and you decide which of them deserve another round.
Plain statements about how this agency talks
The agency is not a training school and says nothing on behalf of one. When a page needs to describe a class, it states the class length, the town and how to enquire, and stops there. When an owner wonders if an assistant such as ChatGPT will name their business, the honest answer is that nobody controls that, and we say so before any plan is chosen.
If you want detail on a topic, the topic library takes local listings, content, reviews and ads in turn, one subject per page, and the pricing page shows what each line costs.
Our dos and don'ts for a dog training business
- We draft class, lesson and town pages out of the facts you hand over.
- Your Google Business Profile gets revised until its details match those pages.
- You own each ad account, and no ad runs before you have seen it.
- We never describe how any dog is taught or what a class achieves.
- We do not print your lesson or class fees anywhere.
- No gift or favour is ever offered for a review, and none are written by us.
- Standing in a Google search, beside the map or in an assistant's reply is never ours to promise.
- We do not name other trainers or schools in your pages or ads.
Anything outside marketing, from teaching to handling, is left with you.
Curious how this fits your own dog training calendar?
A few lines on your classes and towns is all the first message needs.
Which classes should fill up first?
Name the lessons and classes you run, the towns you hope to reach and any local websites already pointing at yours. Please leave out owner names, dog names and any detail about how a dog behaves.
The leash is in your hand: tell us about your classes
Tell us which lessons and classes you teach and which towns you want your rosters to reach. We will talk pages, listings and ads in plain terms, with no script.
Month to month. No startup fee. No contract.