Plans and prices for dog training marketing
A trainer with a full Thursday roster and an empty Sunday session reads a price sheet differently from a school opening a third town. So this sheet stays plain: search comes in four sizes, ads in three, and nothing sits behind a form. Search engine optimization for a dog training company grows with the landing pages that go live each month, and an ad plan grows with the platforms running. The ad plans cover Meta Ads (Facebook and Instagram), Google Ads and Bing Ads (Microsoft Advertising), and they wait lower on the page.
Search plans for a dog trainer or schoolAd plans for class and lesson enquiries, further down
Four search plans, from one trainer to a multi-town school
What every one of the four search plans brings
- A site audit and a worklist covering your lesson, class and town pages
- Your Google Business Profile entries and duplicate listings put in order
- A routine for asking dog owners to leave a review once a class wraps up
- A written fact sheet on what you teach and where, for AI tools to quote
- A month-end report that sets your phone calls beside the form messages from owners
Silver
$1,495/month
The search plan for trainers who already have a site. It adds volume to the lesson and class pages.
- Silver brings 25 landing pages a month reaching owners of puppies and adult dogs in your towns
- 4 Strategic Content Assets monthly, kept on hold until you approve each one
Gold
$2,495/month
Extra pages every month, joined by a dog training website we build and maintain, hosting included.
- Gold brings 50 landing pages a month reaching owners of puppies and adult dogs in your towns
- 8 Strategic Content Assets monthly, kept on hold until you approve each one
- Your dog training website, with pages written by us and hosting plus small edits includedWebsite charge dropped
Platinum
$3,495/month
The widest page schedule for a multi-town training school, with the managed website included.
- Platinum brings 100 landing pages a month reaching owners of puppies and adult dogs in your towns
- 12 Strategic Content Assets monthly, kept on hold until you approve each one
- Your dog training website, with pages written by us and hosting plus small edits includedWebsite charge dropped
Each figure covers our work alone and is billed monthly. The platforms receive ad spend directly, and it is never folded into a plan.
Ad management in three sizes, matched to how many platforms carry your classes
What every one of the ad plans brings
- Every ad account is opened on your behalf, and ownership stays with you
- Wording, keyword lists and phone tracking are finished ahead of the first click you pay for
- Fresh search terms are read often, and the blocklist grows with them
- Each click is billed by the platform to your card; our own fee reaches you on a separate invoice line
- A monthly sheet sets ad spend against the phone rings and enquiry forms that followed
One ad platform
$895/month
One of Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), picked by the two of us together.
Two ad platforms
$1,595/month
Two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), both shown on separate lines of the monthly sheet.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) together, all fed from one list of your classes and towns.
Each figure covers our work alone and is billed monthly. The platforms receive ad spend directly, and it is never folded into a plan.
Reading the dog training price sheet without surprises
Every price on this page is for our labour alone. The landing page numbers and the Strategic Content Asset numbers describe what we write; they do not describe what an owner will do after reading it, and no plan promises calls, enquiries or enrolments. Where a plan lists a managed website, we build and maintain it for the school, and a trainer who runs a separate site can have the website line taken off Gold or Platinum.
Ad spend is what a platform collects per click. Your own card carries it, a second meter ticking beside our fee, and it can be lowered or switched off the moment a roster fills. Our end asks for no startup money and no term commitment, so a plan can be set aside when the calendar changes.
Not sure where a school or a solo trainer fits? The services page compares the two lines, the search work page and the ads page go deeper, and a message naming your class types and towns gets a plain answer.
Four questions a dog trainer asks before choosing a plan
Does a one-person dog trainer need Silver, or is the $495 starter plan enough?
That depends on how many classes and towns need pages. The $495 starter plan delivers 25 landing pages monthly alongside a tidied Maps listing; Silver, at $1,495, brings in 4 Strategic Content Assets monthly, aimed at a trainer with a site in place. Gold and Platinum add page volume and a managed website, which often suits a school across several towns.
What is ad spend, and who pays it for a dog training company?
It is the per-click charge made by Google Ads, Bing Ads or Meta Ads (Facebook and Instagram). Your own card pays that charge to the platform directly, and none of our plan fees contain it.
Does a bigger plan promise more people on a class roster?
No. A bigger plan means more landing pages a month or more ad platforms running. What owners do with those pages and ads is up to them, and nobody can promise enrolments, calls or placement in search or in an AI answer.
Can a dog training school change plans as its calendar changes?
Yes. A school can switch to a bigger or smaller plan whenever classes fill or empty, and nothing about a startup fee or contract holds it back.
Want the right plan matched to your class calendar?
Give us the class types and towns on your roster, and the plan that matches your calendar gets named in our reply.
Which classes should fill up first?
Name the lessons and classes you run, the towns you hope to reach and any local websites already pointing at yours. Please leave out owner names, dog names and any detail about how a dog behaves.
The leash is in your hand: tell us about your classes
Tell us which lessons and classes you teach and which towns you want your rosters to reach. We will talk pages, listings and ads in plain terms, with no script.
Month to month. No startup fee. No contract.